Social media metrics will soon be as standard and prevalent as search and PPC analytics. That was the consensus of yesterday’s panel on Social Monitoring at Social Media Camp 2011, covering popular tools, strategies, and metrics.
Amber Naslund, co-author of The Now Revolution, was perhaps the most vocal (and helpful) panelist. One sound bite that got lots of attention on the #SMC11 Twitter feed was her distinction between monitoring and listening.
“Monitoring is collecting data points, but listening is all about gathering relevant data that you can act on.”
This became the theme of the discussion, and most of the audience’s questions focused on practical tips and strategies to start measuring social media ROI and performance. Here are some highlights from the Saturday discussion. I’ve organized the post around the audience’s major questions.
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