Vancouver's Strutta Media, a provider of social media marketing tools, today launched Mighty Apps. The new offering is a suite of do-it-yourself business apps optimized for Facebook Pages operating on the social network's new Timeline structure.
A week ago, Elise Moreau wrote about employers asking for job seekers' Facebook passwords during interviews as part of their screening process. No one was happy to hear about employers attempting to access potential employees' social media networks - especially not Facebook.
Now Paul Cavaluzzo, a Toronto-based labour lawyer, has come forth to put job seekers' concerns at ease. He, alongside other lawyers, says that laws in Canada offer strong protection against employers asking for this personal information.
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Scene is bring a gamification dynamic to its online social efforts. The Canadian movie rewards program, which has 3.5 million members, has launched the Trivia Stars Facebook game.
The game has users—including non-members—put their movie knowledge to the test with 10 questions across multiple genres. The game offers the chance to earn Scene points, which can be cashed in for free movie tickets, popcorn, DVDs, and even gift cards to Milestones.
read moreLess than one-third of Canadian small business owners are using social media, a new BMO Bank of Montreal survey reveals. And this comes despite the fact that half of Canadian business believe social media can increase profitability—not to mention it's free, when cost is often the only obstacle for a small business trying something new.
29% of Canadian small businesses don't believe that social media is a valuable tool, the survey found. 19% haven't tried because they lack knowledge.
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Toronto and Montreal-based startup SocialBungy believes that every digital marketing campaign should be unique on its own - without seeking the help of custom development or breaking your wallet.
When the company launched two years ago as a social media marketing shop, their customers, like Steam Whistle and Lindt Chocolate, were always asking for custom campaigns. But not all companies can afford the cost that comes with customization. To meet those market demands, SocialBungy plans to launch a socially-enabled contest and sweepstakes platform this spring.
“Ultimately our goal is to eliminate the high cost of launching a professional and brand-tailored campaign. In fact, most of our campaigns will run along the same price range as our cookie-cutter competitors, with campaigns starting at $249,” says Mike Barwick, Founder of SocialBungy.
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Three months ago, INcubes opened their doors to seven new companies for incubation in Toronto. INcubes evaluated the market potential of these startup ideas, and then off the startups went into a three-month qualifying curriculum program.
In the third month - after business plan refinement, expert advice, market research and development facilitation, resource procurement, third party qualification, and product plan refinement - five of the seven selected startups created an investor package presentation and practiced their pitch before going live Tuesday at the Royal Ontario Museum before an audience of interested parties.
read moreSo, it's more or less been confirmed that the long nameless Twitter bird has actually been named "Larry" all along (likely in reference to Larry Bird, the former professional basketball player). But how fast can that bird fly? These days, Larry is up to 3,000 tweets per second. And that's up by about 25% from just one month ago! Whew, those wings sure are pumping.
read moreHere's another Valentine's Day Special for you. Euro RSCG Worldwide published an infographic that compares the sexiness and sexuality of Twitter users to Facebook users. As it turns out, Twitter users consistently score higher on all fronts. Who knew? Among the stats: 14% of Twitter users say that sex interferes with their jobs, compared to just 9% of Facebook users, and 40% of Twitter users consider themselves sexy, compared with only 28% of Facebook users.
Check out the infographic after the jump to see Euro's "10 reasons why Twitter is sexier than Facebook."
read moreDan Frommer over at SplatF decided to figure out how diversified today's top technology companies are. There's a thousand ways to slice and splice the sort of data he uses, so his results can certainly be debated, but he exercises a simple method that works well enough: which companies draw the highest percentage of their revenue from a single product or service?
LinkedIn is known as the major "professional network" with its focus on business, resumes, and the like. Twitter is the fast-paced microblogging platform that's all about real-time content. And Facebook is the world's largest social network with over 800 million active users. So which is best for recruiting?
According to "definitive data" from Bullhorn, the "clear leader" is LinkedIn. Analyzing online activity data from 35,000 recruiters, Bullhorn discovered that LinkedIn recruiting efforts manage to drive more views than Facebook and Twitter combined. In a report titled “The Bullhorn Reach Social Recruiting Activity Report," research revealed that LinkedIn drives nine times more job applications than Facebook and three times more than Twitter.
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