Prior to founding Tagga, Amielle was a marketing and corporate development executive active in the investment, mining and software market sectors for the previous 10 years. Her expertise is in working with small companies to develop marketing and growth plans and then devise means to capitalize them.
Specific career milestones include working with Shell, Google and Microsoft to develop and deliver a range of marketing initiatives that included sponsorship programs, events and general PR content. As well, Amielle has raised close to $5,000,000 dollars in equity financing, government grants and sponsorship initiatives.
Amielle is also a published author. Macmillan Palgrave Inc published her first book, The Elephant Hunters in 2008.