Lucy Leiderman is the Director of Digital Strategy at Pilot PMR, an award-winning Toronto PR firm. She is also the co-founder of Canto Labs, a dev shop active internationally. With a passion for geomarketing, she has worked and consulted with industry leaders in military security organizations, non-profits, start-ups and more. She is a fan of metaphors and pop culture references.
How to Sell Me What I Already Want
Why Being a Startup in Canada Just Got Harder
The Good, the Bad and the Ugly of Hiring Interns
How To Get People To Do What You Want Online
Social Startup Faux Pas: Fake Followers, Engagers, and Other Turnoffs