Monique Trottier

The Day Job: Monique Trottier is an owner and partner of Boxcar Marketing, an internet consultancy with expertise in web strategy, online marketing, content development and online communities.

An expert in internet marketing and social media, Monique is the force behind the online promotional campaigns for the Harry Potter books, as well as the queen of several online marketing initiatives that placed publisher Raincoast Books at the forefront of the Canadian publishing industry in terms of technology use: Raincoast was the first Canadian publisher to start a literary podcast series and the first to blog; internationally they were among the top 5 publishers to implement new media strategies.

My work on social networking, corporate blogging, podcasting and personal blogging has led to speaking engagements at Vancouver's Word on the Street Festival and Wordfest: Banff-Calgary International Writers Festival. If you are a publisher looking for social media and online marketing expertise, give me a call. Contact me at Boxcar Marketing.

The other Monique: I write a personal blog about books, technology and the publishing industry right here at I am a writer, editor, internet marketer, point-and-shoot photographer, web-aficionado and book reader. I created my first website in 1996 as part of an interactive design diploma. Now I blog.

This other Monique is also a public speaker and available for guest speaking duties on writing and editing for the web, usability and information architecture, online marketing and publicity, blogging, podcasting, general tech geekiness and the like.

Articles by Monique Trottier

Interesting Vancouver
EE Roadshow: 9 Days Left, 9 Tickets Remain
IMC: Best Tips and Conference Summary
IMC: Search Optimization Panel
IMC: HubSpot's Website Grader
IMC: Tool Demo on SEO Browser
IMC: Shannon Ryan on Engagement Marketing
IMC: Website Monetization
IMC: Social Media Marketing Success Stories
IMC: Keynote Address by Eric T. Peterson
IMC: Techvibes Live Blogs the Internet Marketing Conference
Is Pottermania Dead?
Monique Trottier