What started out as a passion for finding a better way to work, has morphed into transforming the way people and organizations operate. By challenging conventional thinking, Robyn Bews has become the leader in what can only be described as the revolution of the traditional workplace.
As a result of Robyn’s leadership, advocacy and management, WORKshift has grown from Canada’s first regional telework project to a national not-for-profit and the defacto brand for all things related to flexible work in Canada.
In early 2013, WORKshift announced its plans to go national and its promise to partner with industry leaders to “do for the workforce what LEED did for buildings” by building standards and a certification methodology for implementing, measuring and benchmarking flexible work programs. WORKshift is now operational in Calgary, Ottawa and Halifax.
The organization and Robyn have received numerous accolades from both Canadian and international organizations including the Royal Bank of Canada award for “Most Innovative Economic Development Program (IEDC)”, a Landmark Projects designation, an Economic Development Achievement of the year award and the IEDC Gold award for Sustainable and Green initiatives, in addition to five international marketing awards.
In her work, Robyn has advised hundreds of private and not-for-profit organizations across North America and municipalities around the world by offering a holistic ecosystem approach for organizations to make their WORKshift program a reality.
Robyn is dedicated to enhancing the quality of the discussions about the future of work. To that end, she oversaw Canada’s first national white paper detailing the bottom line benefits of telework and has undertaken numerous media interviews with the likes of The Globe and Mail, CBC’s The National, The National Post, Avenue Magazine, CTV, CBC’s The Current, Canadian Business Magazine, Shaw, and Global News.
Robyn is sought after to tell the story about how companies who shift to this new reality will eventually win and has conducted numerous presentations and keynote speeches on this topic.
Robyn is the co-author of Workshift, a book dedicated to supporting organizations and their leaders successfully adopt flexible cultures.
Robyn has a commerce degree from Acadia University. She has worked as a marketer for multinational organizations including Calgary Economic Development, TELUS Communications and the United Nations.