1 Million Tweets to Remember - A Case Study

On February 2nd, 2010, Artez Interactive presented a session called "How do you #raise money if you're not @BarackObama?" as part of Social Media Week in Toronto. 

The second speaker of the night was Jordan Banks.  Jordan is the founder of 1 Million Tweets to Remember which seeks to digitally memorialize a million people globaly who have suffered from Alzheimer's disease. 

During his presentation, Jordan highlighted the successes of his efforts.  More importantly, he spends some time on many of the mistakes he made and hopes others will learn from them.

Below is Jordan's presentation.  We hope you enjoy.

What do you think of Jordan's observations?  Do you have any ideas that you would like to share?