IDC Canada released a new study last week that profiles 10 Canadian New Media Companies to Watch and our readers will be very familiar with most of them. The IDC study hopes to provide insight into the solutions, go-to-market strategies, partners, and customers of the 10 select companiesvendors. Their lessons learned may provide a model for other emerging companies in the Canadian technology marketplace, and help larger vendors and investors identify partnership and investment opportunities.
The ten companies featured in the report are as follows:
The analysis in this study provides valuable input to ICT vendors, large and small, to identify success factors employed by emerging Canadian vendors with solutions that address New Media. Some of the key findings from this study include the following:
Canadian companies are targeting early adopters who recognize the value of new media but also feel the side effects, such as managing them efficiently. These customers want simple and cost-effective ways to launch, manage, and measure their new media initiatives.
Mainstream organizations still have a lot of questions around new media, such as “Which tools are the best fit for us?” They also have concerns around security, implementation costs, return on investment, and maintaining control of their brand. Customers will be looking for guidance and services to help them work through these issues.
While differentiation and visibility will be key to success, so too will be positioning new media solutions as “must haves” in a difficult economy that can both reduce costs and increase revenue opportunities.
b5media is a global new media network featuring more than 255 blogs on a wide variety of subjects ranging from entertainment and news to technology and sports. With content written by passionate people and dedicated Channel Editors from all over the world, the Toronto-based company’s blogs attract more than eight million unique visitors a month.
Filemobile is a media management and social media platform, providing services and tools to enable social media and networking. Filemobile’s Media Factory platform brings the services and tools that power broadband video, social media and networking for any site.
Radian6 provides the leading social media monitoring and engagement platform for marketing, communications and customer support professionals. The company’s new Engagement Console enables brands and agencies to monitor all forms of social media, with real-time results, and engage as a team through unique workflow features for tagging, classifying, and assigning of posts. Analysis widgets on the...
Viigo™ is revolutionizing the way users access information on their smartphone. Every day, people around the world rely on Viigo as their gateway to a vast array of up-to-the-minute content and useful services, wherever they are and whenever they need it. In one simple, fully customizable application, Viigo delivers news, weather, flight schedules and status, real-time sports scores, stock...
LiveHive Systems™ is a privately held software development company that provides real-time, interactive solutions for the entertainment industry. LiveHive offers complete turnkey solutions for TV broadcasters, fantasy sports sites, and web portals looking to differentiate their offering and increase value to viewers, advertisers and shareholders.
A unique solution. NanoGaming™ powers real-time...
Igloo is an intranet you'll actually like.
We all struggle with productivity. We are constantly pressured to accomplish more, and to do it quicker. There is no one definitive way to accomplish that, and we have all devised our own little method to make things work. At Igloo, we think your way is the best way, we just want to support you, and make your way better.
Our focus is on becoming that...
DISTIL creates automated teaching and testing solutions to enhance training and assessment. Our highly intuitive and interactive digital games provide virtual environments where players learn and demonstrate skills and behaviours for anything from interviewing techniques to emergency response procedures. The game-like experience of DISTIL products, created using simple animation and content...
dna13 is a leading Software-as-a-Service (SaaS) provider for public relations and marketing communications professionals around the globe.
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Statusfirm is a company that specializes in building Internet media networks for business, education and entertainment. Using our exclusive COREnucleus modular authoring software, we can design customized streaming video websites and communication networks for almost any purpose – better, faster and more cost-effectively than any other technology available today. We also specialize in producing...
Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.
His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University.
When not running Canada's leading technology media property, Rob can be...