AdKnowledge, a Kansas City-based provider of behavioral online advertising solutions, has acquired Vancouver's KITN (Kick In The Nuts) Media, the parent company of Super Rewards, a virtual currency monetization platform for online games and social network applications.
The Super Rewards platform enables developers of social applications and online games to offer virtual currency to consumers who sign up for advertising offers. Consumers redeem the currency for virtual goods or other services in more than 1,000 social games, including five out of the six largest virtual currency applications on Facebook. Super Rewards has experienced rapid growth month-over-month and recently announced its expansion into iPhone applications and Twitter games.
Adknowledge currently partners with more than 1,200 developers to deliver banner ads on social networks through its sales operations in the US, the United Kingdom, and Australia. Adknowledge delivers more than 700 million banner impressions daily to consumers using Facebook, MySpace, and other social networking sites. Combined, Super Rewards and Adknowledge will work with over 80 percent of the top application developers on the leading social networks.
KITN Media was co-founded by Jason Bailey in 1998. While no financial terms were disclosed, VentureBeat puts the sale price at approximately $30 million. Real dollars!
Super Rewards is a KITNMedia company. We have been in the CPA and performance marketing space since 1998. We are on a first name basis with the... [more]
Rob Lewis
Rob is the President of Techvibes Media Inc. and Editor-in-Chief of Techvibes.com.
His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University.
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