Mobile, mobile, mobile. If you've read and heard the word so many times this year it now sounds like gibberish, no one can blame you. But the numbers continue to astound.
Most recently, new data from Benedict Evans for Enders Analysis revealed that an incredible 40% of Facebook users use the social network's mobile app—a remarkably high stat, especially considering only about half to two-thirds of Facebook's population even owns a device capable of downloading said app. Facebook has more than 800 million active users, so this translates into approximately 320 million mobile users, and an extremely high penetration among eligible device owners.
The growth is also notably substantial. In September, Facebook had just 250 million mobile app users. That's a gain of well over 60 million app users in just a couple of months. The vast majority of mobile Facebookers operate on either Google Android or Apple iOS platforms.