Apple is the consumer electronics brand to beat this holiday.
A recent Nielsen survey shows kids’ holiday appetites are whet by Apple's sleek and trendy devices. Similar to 2010—but with even more lust—North American kids are demanding iOS devices. 44% of kids ages 6 to 12 want an iPad for Christmas; 30% of them want an iPod Touch; and 27% want an iPhone 4 (yes, 6 to 12 year-olds want smartphones now). 31% of kids wanted an iPad last year, showing strengthened demand for the revolutionary mobile device.
24% of teens want an iPad, up from 18%, again evidence of increased demand and the growing popularity of tablets. This is the first year in which tablets have eclipsed computers as the most-wanted item.
Other popular devices are the Nintendo 3DS and Kinect for kids, and ereaders for teens.