50% of Netflix customers use game consoles to watch movies

by Bryce Tarling | Research

netflix in canadaAccording to a survey conducted by Nielsen, 50 per cent of all Netflix users in the U.S. use game consoles to watch their streamed content. In comparison, 42 per cent watched their movies and TV shows from Netflix directly on their computers.

The Nielsen survey interviewed 12,000 people from the U.S. to examine the viewing behaviours of Netflix users. The survey also looked at services such as Hulu, a website owned by Disney, NBC Universal and News Corp.

In Canada, Netflix has recently signed its millionth member in less than 10 months of offering its service. The service is still in its infancy however as the selection of movies and TV shows is still only a fraction of what it is in the U.S.

Meanwhile, other networks in Canada have been taking advantage of online audiences by offering their programming via streaming video on their websites. The Comedy Network allows viewers to watch full episodes of virtually all of their programming from their website.

While gamers and their families, have been able to watch their streamed content on their television screens, this audience will probably grow dramatically in the next few years as television sets integrate Internet connectivity.

Los Gatos, California, United States

With more than 15 million members, Netflix, Inc. [Nasdaq: NFLX] is the world’s largest subscription service streaming movies and TV episodes over the Internet and sending DVDs by mail. For $8.99 a month, Netflix members can instantly watch unlimited TV episodes and movies streamed to their TVs and computers and can receive unlimited DVDs delivered quickly to their homes. With Netflix, there are... more

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Bryce Tarling

Bryce Tarling

Bryce is currently studying in the Douglas College Print Futures Program in pursuit of a career in writing and editing. He has worked as an English teacher both in the Lower Mainland and in Japan. He has also served brief stints in the restaurant industry. In his free time he enjoys photography, consuming media in the form of books, film, and music, and finding delectable places for trying... more

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