According to a survey conducted by Nielsen, 50 per cent of all Netflix users in the U.S. use game consoles to watch their streamed content. In comparison, 42 per cent watched their movies and TV shows from Netflix directly on their computers.
The Nielsen survey interviewed 12,000 people from the U.S. to examine the viewing behaviours of Netflix users. The survey also looked at services such as Hulu, a website owned by Disney, NBC Universal and News Corp.
In Canada, Netflix has recently signed its millionth member in less than 10 months of offering its service. The service is still in its infancy however as the selection of movies and TV shows is still only a fraction of what it is in the U.S.
Meanwhile, other networks in Canada have been taking advantage of online audiences by offering their programming via streaming video on their websites. The Comedy Network allows viewers to watch full episodes of virtually all of their programming from their website.
While gamers and their families, have been able to watch their streamed content on their television screens, this audience will probably grow dramatically in the next few years as television sets integrate Internet connectivity.