6S spreads the Google Local gospel

Local web 2.0 marketing firm 6S Marketing has released a white paper detailng just how important Google Local can be as tool for businesses. But in order to take advantage of the many capabilities enabled by Google Local, small and large businesses alike need to know how to best optimize their practices. 

The white paper includes highlights on where Google validates and gathers business info, explains how to create a well optimized local business listing, and outlines best practices for reacting local business ads within Google AdWords. The paper also includes tips for mobile integration, advice for adhering to Google Local Business Centre Quality Guidelines and highlights of the most recent updates to Google Local’s reporting capabilities. 

With traditional marketing budgets and old media venues for advertising continually shrinking, more and more companies are turning to web and search based marketing to gain new clients and get their message across without being overwhelmed by the internet’s potentially enormous noise to signal ratio.

Google Local provides the ability for any business to literally take its place on the virtual map,” 6S Marketing Co-Founder and Managing Director, John Blown said.  “In our opinion, every business needs to be listed on Google Maps and through Google Local and our latest white paper serves to help navigate and explain the entire process.”