7% of All Online Christmas Day Sales Were Made on an iPad

Posted by Knowlton Thomas on 2011-12-29 8:36:00 AM

So we know that a whopping 7 million mobile devices were activated on Christmas Day. And we know that online sales were up an impressive 16% on Christmas Day, with mobile up a stunning 173%.

Mix these ingredients into a pot and you have the results of an IBM Coremetrics report, which reveals that the iPad accounted for a remarkable 7% of all online sales on Christmas Day—not just mobile. Mobile devices, as stated in other coverage of the study, accounted for about 15% of all online sales, which means the iPad was responsible for roughly half of all mobile ecommerce, or "m-commerce."

Online sales for Boxing Day also grew signficantly from last year, up 28%. On Boxing Day, the iPad maintained its dominance, accounting for 6% of all ecommerce.

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Knowlton Thomas

Knowlton Thomas

Knowlton is the Associate Editor of Techvibes. A Vancouver-based writer and author, Knowlton has been published in national publications and has also appeared on television and radio. He has written two ebooks and more are in the works. Previously, he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing... more

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