71% of Canadians Watch Online Video, Study Reveals

by Knowlton Thomas | Research

According to CBC/Radio-Canada's Media Technology Monitor, media consumption‚ particularly of online video, is on the rise in Canada.

71% of Canadians have watched online video in the past month, the study found, up 2% from six months prior. And 20% have watched a full-length television episode online in the past month, while about 19% have watched a feature film online during the same time.

Further, Canadians are increasingly connecting their TVs to the internet. 19% now have a TV connected to the internet to access streaming video and digital content.

Canadians are also watching TV on their tinier, more portable screens, the study revealed. 21% of tablet owners watch "traditional" television on their tablets, more than double the amount from one year ago. An increasing amount are even watching TV on their smartphones.

A fad fallen flat, however, is the now-infamous 3D TV. Only 4% of Canadians own a 3D TV and customer satsifcaction ratings have not been high.

(So uh, what was that bit about Bell saying online, user-generated content isn't a threat to networked television?)

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes and author of Tempest Bound. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

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