75% of Fortune 100 Brands Have No Mobile Presence

Posted by Techvibes NewsDesk

Companies don't crack the Fortune 100 by chance. How is it, then, that so many of them could neglect a tremendously important component of any modern business—mobile?

Autonomous surveyed more than 220 brands in the Fortune 100 and uncovered some startling results. A staggering 75% have no mobile presence. And of those that do, only 60% actually have a mobile optimized site.

Now, mobile is certainly more important for some companies than others, but there's no excuse with the budgets of Fortune 100 not to be taking mobile seriously.

Clearly, mobile is not a fad. And injecting money into mobile isn't spending, it's investing—which means it can be a monetized, profitable endeavour with an ROI, be it direct, indirect, or both.

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Techvibes NewsDesk

Techvibes NewsDesk

Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and publishes general news stories. If you have a story you would like covered, email... more




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