87% of Tablet Owners Engage in Ecommerce on Their Device [INFOGRAPHIC]

87% of tablet owners user their device to browse or purchase holiday gifts, according to data from Zmags. The rich media merchandising and analytics platform revealed that tablet owners plan to spend over $300 on holiday gifts this year—through their tablet alone. In fact, 1 in 5 plan to spend over $500 through their tablet.

A quarter of tablet owners suggest the device is ideal for ecommerce, with easy browsing and high portability. Smartphones users were only lukewarm about "m-commerce," or mobile commerce, with just half as many expressing interesting in shopping on their mobile device.

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes and author of Tempest Bound. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

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