This Pebble just keeps on rolling. Built by Waterloo-born startup Allerta, the iOS and Android smartwatch has now raised a staggering $5 million on Kickstarter—by far the most of any Kickstarter campaign ever—with a nearly a month left to raise further funding.
The story gets even better, now that it's been revealed by Bloomberg that venture capitalists turned down investing in Pebble. After raising a modest $375,000 from four angels, Canadian entrepreneur Eric Migicovsky couldn't squeeze a penny out of VCs—even in Silicon Valley.
But who needs them? More than 34,000 people have happily pledged their money to Allerta's Pebble. And by crowdfunding, Allerta doesn't have to give up any equity.
"Everything's a bit crazy," Eric told Michael Oliveria of the Canadian Press recently, "but in a good way." How many more millions can Pebble raise in the next 29 days? And will any Kickstarter campaign ever compare to this smartwatch's stunning, off-the-charts run?