Last April at the Canadian Innovation Exchange in Toronto I took in all the company presentations and one stood out as solving a problem and being a huge time saver. Montreal-based Acquisio presented their software-as-a-service (SaaS) solution that offers pay-per-click (Google, Yahoo!, MSN) management software designed specifically for advertising agencies. The company was founded in 2003 as a search engine marketing agency but after building software tools for its own use saw a opportunity to package it up for others.
During the last few months that I have been using the tool and going through my own learning curve, I must say that Acquisio has help me save a lot of time in managing PPC accounts and I am now able to provide stellar reports to my clients.
Congrats to Acquisio for solving a real-world problem and impressing one of Vancouver's best.