Toronto's Acuity Ads announced today that it has expanded its management team in prepartion for going publich with two significant hires.
The new executives join the company in advance of Acuity going public on the TSXV near the end of June following a business combination.
Acuity specializes in programmatic marketing technology which enables advertisers to intelligently target and connect 1:1 with consumers at scale; all while reducing waste via the automation of the digital media purchase.
Raymond Reid, most recently Managing Director of Neo@Ogilvy, will assume the newly created role of President of AdScience where he will further develop Acuity’s products and partnerships.
Ashley Bast will be joining Acuity as Vice President of Marketing, reporting directly to CEO Tal Hayek. In this new role, Bast will develop and lead the brand positioning for both Acuity & AdScience, in addition to establishing a strategic framework designed to drive growth.
Acuity’s point of difference lies in intelligent targeting – the ability to reach the right consumers, in the right places, at the right times and for the right price explains Hayek. “Traditional advertising focused on creating messages and pushing them out to a broad audience, say women aged 24 to 54, and hoping something stuck.
Today, Acuity uses proprietary technology to engage one on one with consumers around products that are interesting and relevant to them. Our technology allows advertisers to track the key metrics that matter most to them, all the way from the initial ad impression through to impact on sales.”