AcuityAds the First Canadian RTB Platform Directly Integrated with Facebook Exchange

Posted by Techvibes NewsDesk

AcuityAds has become one of a few companies that now has access to Facebook Exchange and will begin offering this inventory to clients immediately.

FBX allows marketers to purchase Facebook advertising on an individual impression basis through real-time bidding, and Acuity’s technology will enable marketers to "achieve exceptional audience reach and scale through this platform," according to the Toronto-based company.

Through directly integrating with FBX, Acuity can now provide marketers with the quality and scale available through Facebook, and enable them to optimize their campaign performance using Acuity’s advanced RTB platform. Acuity is also providing marketers with the opportunity to purchase Facebook inventory more cost-effectively by buying ad units using RTB technology.

With FBX, Acuity says its clients will see their RTB campaigns achieve "vastly expanded reach."

“We see direct integration with FBX as a big step for our company, as we are now joining an exclusive group of online advertising technologies," says Tal Hayek, CEO and Founder of AcuityAds. "One of our primary goals is to provide our clients with the absolute best performance possible across all available digital marketing channels and this connection to FBX goes a long way to help us do that.”

Company:
Facebook
Website:
http://www.facebook.com
Location:
Toronto, Ontario, Canada

Facebook's mission is to give people the power to share and make the world more open and connected. Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet. more

Company:
Acuity Ads
Website:
http://www.acuityads.com
Location:
Toronto, Ontario, Canada

AcuityAds is real-time bidding (RTB). Our advanced RTB platform is powered by proprietary machine learning technology that allows advertisers to hyper-target their digital consumers, delivering exceptional results for online display, video and mobile campaigns. In less than 3 years, we’ve grown from 7 people crammed into one room, to over 50 people North America wide. Our solution has been proven by Fortune 500... more


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Techvibes NewsDesk

Techvibes NewsDesk

Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and publishes general news stories. If you have a story you would like covered, email... more



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