Adhack presents at DemoCampVancouver04

by Warren Frey

adhack.jpgJames Sherrett, CEO of Adhack, presented his do-it-yourself advertising agency at DemoCamp04 Vancouver today at Workspace. He said that as we now live in a participatory culture driven by reputation, the old model of advertising is broken and ineffective. Adhack (currently in private alpha) sells ads created by others to businesses, as well as acting as an inventory for ads and a community for ad creators. He also cited the new iPod Touch ad from Apple, which was created by a British 18-year-old on his own time and later used by Apple itself, as an example of how this new advertising culture works.

Vancouver, British Columbia, Canada

AdHack is a community and market for people-powered advertising. Anyone can create an ad. Anyone can buy an ad. Like an eBay for advertising, AdHack connects ad buyers and ad creators in a secure web environment, enabling community interaction and transactions. More specifically, AdHack creates a fast and authentic way for small and medium-sized enterprises (SMEs) to source advertising without... more

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Warren Frey

Warren Frey

Warren Frey is a writer, editor, blogger and podcaster based out of Vancouver, BC. After working for six years in the Canadian broadcasting industry, he switched to print and has since covered varied assignments from plumbing conferences to star-studded film galas. But he’s never lost his love for the internet and interactive media, from his teens when he dived into the WELL on his “Woz”... more

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