Adknowledge acquires Toronto's AdParlor

by Rob Lewis | Business

Adknowledge announced today that it has completed its acquisition of Toronto's AdParlor, a leading Facebook Ads management platform. AdParlor currently manages over one billion impressions per day on Facebook and is exclusively responsible for Groupon's ads on Facebook.

This acquistion is Adknowledge's second venture north of the border - they acquired Vancouver's Super Rewards in July of 2009 for a reported $50 Million.

"We are excited to provide our existing advertiser community access to the most advanced platform to purchase advertising within Facebook," said Scott Lynn, CEO, Adknowledge. "AdParlor has consistently proven to be the leading company to help large Facebook advertisers more effectively optimize their ad spend."

"As the Facebook Ads economy continues to grow, we were looking for a way to accelerate our business," said Hussein Fazal, co-founder and CEO, AdParlor. "Adknowledge will give us the resources to scale up our service and quickly expand into new markets."

AdParlor will continue to operate from their headquarters in Toronto and the entire team will stay on and continue to provide both full-service managed Facebook advertising solutions and self-service Facebook advertising solutions.

AdParlor was co-founded by CEO Fazal and CTO Kristaps Ronka who dropped out of university to found the company and later were named to's 2011 30 Under 30 List.

In August Techvibes got a chance to sit down with Fazal after his presentation at the GROW 2011 Conference in Vancouver to talk about being a young Canadian entrepreneur.

AdParlor by Adknowledge
Toronto, Ontario, Canada

Adknowledge is a performance-obsessed digital advertising technology company. With unique reach, ad formats, data, insights, targeting algorithms and high volume optimization, we provide advertisers with quality leads from fragmented, hard to reach places. Our platforms include: social networks, video, mobile, apps, and email. We work with more than 1,000 of the world’s largest and most... more

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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more

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