Adknowledge acquires Toronto's AdParlor

Posted by Rob Lewis

Adknowledge announced today that it has completed its acquisition of Toronto's AdParlor, a leading Facebook Ads management platform. AdParlor currently manages over one billion impressions per day on Facebook and is exclusively responsible for Groupon's ads on Facebook.

This acquistion is Adknowledge's second venture north of the border - they acquired Vancouver's Super Rewards in July of 2009 for a reported $50 Million.

"We are excited to provide our existing advertiser community access to the most advanced platform to purchase advertising within Facebook," said Scott Lynn, CEO, Adknowledge. "AdParlor has consistently proven to be the leading company to help large Facebook advertisers more effectively optimize their ad spend."

"As the Facebook Ads economy continues to grow, we were looking for a way to accelerate our business," said Hussein Fazal, co-founder and CEO, AdParlor. "Adknowledge will give us the resources to scale up our service and quickly expand into new markets."

AdParlor will continue to operate from their headquarters in Toronto and the entire team will stay on and continue to provide both full-service managed Facebook advertising solutions and self-service Facebook advertising solutions.

AdParlor was co-founded by CEO Fazal and CTO Kristaps Ronka who dropped out of university to found the company and later were named to Inc.com's 2011 30 Under 30 List.

In August Techvibes got a chance to sit down with Fazal after his presentation at the GROW 2011 Conference in Vancouver to talk about being a young Canadian entrepreneur.

Company:
AdParlor
Website:
http://www.adparlor.com
Location:
Toronto, Ontario, Canada

AdParlor is a full service social network advertising agency. We have worked with some of the largest brands in the world. At the core of our business, we operate an advertising network designed specifically for the leading social networking sites - facebook, myspace, hi5, bebo, orkut, friendster and fanbox. We have partnered with these sites, as well as with hundreds of application developers, to display millions... more


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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more



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