Adobe Moves Beyond Flash: The Next Big Thing is Creative Cloud

by Dan Verhaeghe | Apple

Adobe’s newly launched Creative Suite 6 is being touted as the Google Docs for creative professionals. One of the Creative Suite’s features is the $50/month Creative Cloud that includes access to Adobe Edge, a tool for creating standards-based animation with ease and Adobe Muse, which allows you to create websites without writing code.

The flash battle was lost with Apple, and the company has moved on with these next-generation HTML5 tools that will also include a focus on Javascript and CSS. The biggest thing is that the average designer will be able to share and easily publish content socially, to the web, and via tablets.

Mark Anders, an Adobe Fellow, spoke at a Lunch and Learn at the Hilton in Toronto Tuesday. He was saying one of the biggest problems with flash in a world where people want to publish content is that flash was not findable via search. HTML, meanwhile, is findable, while still delivering a dynamic experience.

Anders also emphasized that creative tools are really needed in today’s world that are easy to use. As a result, Adobe Edge was built on two contradictory concepts.

The first was to make Edge’s workflow clean of code so that designers could easily build things. The second was to make the suite appealing to designers that actually want to work with code. The designer will be able to do a lot of things that they previously couldn’t do.

The latter allows the suite to appeal to more people interested in creating things that they can publish to the web. Anders said that the preview version of Adobe Edge has 400,000 downloads since launching last fall, 120,000 of which are new Adobe users.

Anders spoke of the struggles Adobe had in making the transition from flash to HTML5. But the company—which never intended their creative tools to be used on Apple devices like iPads—have let users dictate what they want to do with the creative tools.

They’ve listened to a lot of feedback and given creative professionals what they want moving forward. It doesn’t mean the death of flash, though; flash will continue to provide rich experiences in mobile gaming, high-definition video, and other immersive web experiences.

Adobe is moving towards “creative collaboration,” with the creative cloud plus a slew of feature improvements that will roll out every quarter, including unlimited posting for iPads. Creative collaboration has started with the fact that you can share files with anyone and anywhere and will continue with a public gallery in the fall as inspiration is part of the creative process.

As a result, Adobe is taking steps to addressing the fact that one in four globally feel that they are living up to their creative potential according to Adobe’s latest State of Create Study. The study also identifies that there is universal concern that the educational system is stifling creativity. And in no place more than the United States, where 70% of people believed so.

There’s evidence of that in Canada students need to increasingly benefit from both a university and college type atmosphere to succeed in business and life. That would be one that teaches them both a general university-based education and a specialization like most colleges do. Ryerson University has led the way in adopting this dual approach over the last number of years among other notable universities.

Techvibes writer Herbert Lui and I have expressed concerns about our own schools in Western University and the University of Guelph in the past saying that they need to get with the times in the past. The teaching of irrelevant material would stifle creativity, wouldn’t it?

One can therefore see why 70% of Americans feel that the educational system is stifling creativity. And the study even says that, globally, 58% believe that technology helps people overcome their own creative limitations and inspires them to create.

The Adobe Foundation has also announced  a new million dollar creativity scholarship globally to unlock the creative potential of students. It includes 27 sites in Canada (schools or community centres for example) that will participate and benefit from the program.

Here’s a video on the Creative Cloud:

Seattle, Washington, United States

Adobe helps people and businesses communicate better through its world-leading digital imaging, design, and document technology platforms for consumers, creative professionals, and enterprises. Adobe’s platform-driven approach is focused on providing more complete and innovative solutions for each of its customer segments than ever before. With its digital imaging and digital video software... more

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Dan Verhaeghe

Dan Verhaeghe

Dan Verhaeghe focuses on marketing, mobile, major technology players, entertainment, and new media. Dan has a dozen years of online experience that dates back to the turn of the millennium where he dominated a now non-existent online RPG game for a couple of years at the age of 15. He would eventually become a Toronto Blue Jays blogger who earned his way into Toronto's CP24 studios six years... more

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