AdPerfect, a classified advertising solution provider to media publishers, today announced its partnership with Spreed, a mobile publishing platform for content providers. The partnership will offer the companies’ media publisher clients a mobile solution that includes classified data and news data in one application.
“AdPerfect’s classified platform has always taken an innovative and scalable approach to classifieds,” said Steve Kump, President and CTO of AdPerfect. “Integrating AdPerfect’s mobile-optimized classified platform with Spreed’s content applications, supports AdPerfect’s mobile strategy: offering mobile optimized solutions that hook into our clients’ existing mobile applications.”
“We’re excited about our partnership with AdPerfect,” said Dave Coleman, Director of Sales and Marketing at Spreed Inc. “By seamlessly integrating the two sophisticated technologies, clients further expand their mobile value proposition.”
How does it work? Users launch the publication’s application, hosted by Spreed, from their mobile device. They are presented both news and classifieds tabs. When the classifieds tab and/or link is selected the user is driven to the publication's AdPerfect-hosted mobile Online Marketplace, where they can shop the publication’s classifieds.
Spreed offers applications for deployment across the mobile ecosystem, including all major smart phones and tablets. AdPerfect’s mobile-optimized classified platform is browser agnostic and automatically updates with software releases.
“The AdPerfect Spreed partnership offers one application that provides users both news & classified content, making for a better user experience. Plus, this is a cost-effective solution for media publishers,” said Steve.
“Spreed continually sources best-in-class partners to offer our clients world-class service and technology. AdPerfect is such a partner and we look forward to a successful relationship,” said David.