Innovating to Drive Growth: Advice from Canada’s Fastest-growing Technology Company

by John Muffolini

Avigilon, winner of Deloitte’s 2012 Technology Fast 50 award, has emerged to be one of the top competitors in the surveillance market. The Vancouver-based company designs and manufactures state-of-the-art patented HD cameras and software technologies. Since its inception in 2004, Avigilon has grown at pace: this year, the company posted a five-year revenue growth rate of 49,908%.

Alexander Fernandes, Avigilon’s founder and CEO, shares some of the strategy behind their success.

Has your company taken more of an international focus in the last 3 years? What has driven this change in your go-to-market strategy?

Avigilon was created in 2004 with the intention of being a global company from the beginning. Over the past few years, we have grown our company significantly and the global video surveillance market has provided a great opportunity for this growth. We now sell our products in more than 80 countries around the world with more than 90 percent of our sales coming from foreign markets.

During our IPO in late 2011, we set out the goal of being a $500 million company by 2016. Through the combination of our innovative product portfolio and leading the transition from analog to HD in a large multi-billion dollar market has positioned us well for international expansion.

How did you identify opportunities to expand your business internationally?

Our team identifies opportunities in the industry through in-depth market analysis and research. We expand existing markets and enter new markets based on upcoming revenue growth and demand for security products throughout the world.

What are the key factors that drive innovation in your company?

Avigilon was founded on innovation and it is something that is ingrained in our culture. We encourage our employees to strive to innovate in every department company-wide.

How did you benefit from participating in Technology Fast 50 program?

The Deloitte Technology Fast 50 helps to raise the profile of Avigilon which in turn helps us recruit the very best top talent. Deloitte is an international organization and its global Technology Fast 50 program provides prestigious recognition worldwide. Being named the fastest growing technology company in Canada in 2012 was an honour that validated our innovative products and recognized us as a leader in our industry.

Learn more about Deloitte’s Technology Fast 50 program.

Vancouver, British Columbia, Canada

Avigilon (TSX: AVO) is defining the future of the security industry through innovative, end-to-end solutions. Delivering the world’s best technology, Avigilon’s industry-leading HD network video management software, megapixel cameras, access control and video analytics products outpace the competition by a wide margin. We offer customers in more than 120 countries a customizable end-to-end,... more

Toronto, Ontario, Canada

Deloitte provides audit, tax, consulting and financial advisory services. Deloitte offre des services dans les domaines de la certification, de la fiscalité, de la consultation et des conseils financiers. more

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John Muffolini

John Muffolini

John Muffolini is the Deloitte Technology, Media & Telecommunications (TMT) industry practice leader. He has assisted emerging companies through their growth and has managed the audit of several publicly traded companies and large multi-national corporations in Canada and the U.S. John has assisted clients through initial public offerings and secondary offerings, in Canada, the U.S. and the... more

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