If you're wondering whether a fellow Canadian favours online content streaming or accessing television in the traditional manner, judging by their age is a safe way to guess.
According to a new report from ComScore, about 16% of Canadian adults stream online content and no traditional TV. But this doesn't tell the whole story—breaking the data down by age shows major gaps between generations.
25% of those aged 18 to 24 are "cord-cutters" who watch only digitally accessed content, according to the report, which was commissioned by Google. This number drops to 20% among those aged 25 to 34, and 15% among those aged 35 above. And half of consumers 45 and older don't watch any online content at all.
The gap does seem to be closing, though: the 18-to-24 crowd's cord cutting numbers have grown 60% since 2010, while those aged 25 to 34 have increased their cord cutting by nearly 300%.
According to a report from the Media Technology Monitor, the amount of of cord cutters in Canada has doubled since 2007. Cord cutters tend to be younger and highly educated Canadians and, not surprisingly, are heavy internet users, TMT says. The report suggests half of cord cutters in Canada are younger than 35 and have a university education. Canadians who don't subscribe to cable spend 20 hours per week surfing the web, compared to just 15 hours surfed by traditional television watchers.
A separate report released by the Convergence Consulting Group reinforces MTM's data, suggesting that more than 2% of Canadian TV customers cancelled subscriptions between 2011 and 2012.
In contrast, Doilette this year predicted that more than 99% of North Americans will continue their pay TV subscriptions—but also anticipated that a growing number of young people will likely not subscribe when they move out on their own, becoming the first generation of “cord nevers.”
In three months, Canadians watched just shy of three billion videos on YouTube with a total run time of more than five million minutes—that's an average of 127 videos per Canadian, according to the Canadian Press.