This morning Canada's favorite loyalty program launched a re-designed mobile app and its been gamifed.
AIR MILES Collectors with Android and iPhone devices can now get on the go access to information such as account balances, improved browsing of the complete dream rewards catalogue and in-store bonus offers at sponsor locations based on GPS.
“With more than 10 million AIR MILES Collector accounts we know how important it is to provide new and relevant offers to Collectors. Our Collectors provided their feedback through our social media channels asking for the App on Android, so we listened” says, Neil Everett, Chief Marketing Officer, AIR MILES Reward Program. “With the AIR MILES App Collectors are able to stay connected with AIR MILES offers, and promotions optimizing opportunities to earn reward miles.”
Among the new features of the re-designed app is the Check-in Challenge which is on now until April 30th.
The Check-in Challenge is the first ever AIR MILES mobile game that ranks the number of Check-ins Collectors do at AIR MILES Sponsor locations against other Collectors each month.
At the end of the month, the top 50 Collectors with the highest number of Check-ins will get a Check-in Bonus, 2x the reward miles they earned that month at the Sponsors they Checked in at. The Check-in challenge was designed to add a gameification layer to the App. Collectors can compete against each other to earn more reward miles faster.
The AIR MILES mobile app was created in partnership with Plastic Mobile, a mobile marketing agency, and is now available on Android and iPhone.