Alberta's PlentyOfSyph parodies Vancouver's PlentyOfFish (and pisses them off in the process)

by Knowlton Thomas

"Find the pearl in my bearded clam." is the result of Alberta's public health authorities creating a parody of Vancouver's to essentially scare and disgust the population into engaging in safe intercourse.

The website closely mimics a dating site but every single suffers from symptoms of syphilis and wants to spread the chronic bacterial disease.

It's well-made and quite funny—but on the West Coast, POF isn't laughing.

A spokesperson for the tremendously popular Vancouver dating site called the campaign "of poor taste," noting that POF was "not asked for any sort of consent." POF expected more "consideration for a brand" they worked so hard to build.

Whether POF takes legal action, or the Alberta health authorities pull the site before then, remains to be seen.

Given the detail that has clearly gone into the site (fake member profiles have YouTube videos and everything), I would anticipate reluctance to pulling the site—but if POF decides to take action, they have a pretty strong case.

PlentyOfFish (
Vancouver, British Columbia, Canada

PlentyOfFish is the world’s largest online dating site, with over 80 million registered users. Beginning as a small start-up out of CEO and founder Markus Frind’s apartment in 2003, it soon revolutionized the online dating industry as the first free site. Since its inception, PlentyOfFish has offered the first and most advanced matching system in the industry and a series of personalized... more

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes and author of Tempest Bound. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

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