Toronto-based Alertle is looking to take RSS from the tech trenches and into the hands of the average user. The scrappy startup is betting on a new RSS reader they've constructed which organizes feeds into "bundles," instead of a set of disparate feeds. Gathered in categories like "Life," "Autos," "Videos," and other groups, the feeds are also represented as icons. Feeds from other readers are easily imported via OPML. Alertle plans to generate revenue through advertising and by targeting a premium product to the enterprise. Check out their video demo.
Warren Frey
Warren Frey is a writer, editor, blogger and podcaster based out of Vancouver, BC. After working for six years in the Canadian broadcasting industry, he switched to print and has since covered varied assignments from plumbing conferences to star-studded film galas. But he’s never lost his love for the internet and interactive media, from his teens...[more]
