Allocadia Raises $1 Million Seed Round from iNovia, Beehive, and Others

by Rob Lewis | Business

Vancouver's Allocadia Software today announced the closing of a $1 million seed round led by Beehive Holdings and iNovia Capital, Canada's Venture Capital Firm of the Year for 2012.

Allocadia has grown organically since launching its cloud software service in 2010, landing deals with leading enterprise chief marketing officers across diverse sectors. Last week they announced record-breaking growth to close 2012. The proceeds of the seed round will be used to continue building the team across key functions, as well as accelerating the company’s go-to-market investments.

Beehive Holdings' Nanon de Gaspé Beaubien-Mattrick joins cofounding identical twin sisters Kristine Steuart and Katherine Berry on Allocadia’s board.

“As a bootstrapped company, Allocadia has landed extraordinary global brands as customers, and made them happy, renewing customers,” explains Nanon de Gaspé Beaubien-Mattrick. “The team has executed very effectively, and now have aggressive growth plans to scale the business. Beehive is pleased to support two of Vancouver’s brightest young women entrepreneurs.”

Seed round investors also include Patrick Lor, cofounder of iStockphoto; Rasool Rayani and Geordie Henderson, cofounders of Metalogix; David Arnsdorf, founder of Neverblue; Norm Francis, ex-Chairman and CEO of Pivotal Corporation; and Don Mattrick, founder of Distinctive Software (acquired by Electronic Arts) and currently president of Microsoft’s Interactive Entertainment Business.

Allocadia Software
Vancouver, British Columbia, Canada

At Allocadia, we believe in a world where marketers make every dollar count. Allocadia provides marketers with planning, budgeting and performance software that replaces spreadsheets and also connects to finance, sales, and other marketing technologies to deliver the central system of record for marketing. As a result, CMOs and marketers can optimize spend and drive real business results. The... more

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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more

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