Canadians are always a little envious of Americans when it comes to Amazon, because US consumers have access to a much more expansive store. Today, Amazon added one major storefront to its Canadian arm: Baby.
Amazon Baby sells Canadians a whopping 25,000 products from an impressive 500 brands and stays true to its free shipping on orders of $25. And it's even offering up to 45 days for returns—although I'm guessing used diapers won't make the cut.
"We know that preparing to welcome a newborn can often be a stressful time for even the most experienced parent and our new Baby store is a one-stop shop that delivers thousands of products at low prices with free shipping right to your doorstep," said Steve Oliver, director of Amazon.ca "Our goal is to offer Canadians the most convenient shopping experience, featuring the largest selection of baby products online."
The store is technically still in "beta" but it's looking pretty polished (by Amazon's rather primitive design standards). It allows shoppers to search by both age (from pregnancy to infants to toddlers) or product (from strollers and car seats to bedding and diapering).