Capitalizing on Amazon's preposterous attention-grabbing announcement of their PrimeAir drone delivery experiments, building materials wholesaler BuildDirect has produced a parody video unveiling their own, equally implausible plan.
The company, which ships flooring and building materials by the truckload, posits that if Amazon's tiny quadcopter drones are hot, then military-grade helicopters ("Super Drones") are event hotter, and their ticket to big profits.
As the doomed Lego minifigs in the video can attest, BuildDirect has a few kinks to work out of the system. (They also have a few kinks to work out of their audio recording, because their actor sounds like he's delivering his lines from inside a bus station bathroom.)
Between the two drone delivery plans, one is a ridiculous joke craftily constructed to generate headlines in order to put a company top-of-mind as we enter the holiday shopping season, and the other is the BuildDirect parody. Maybe drones should just stick to murdering innocent civilians in oil-rich nations, and leave deliveries to the labyrinthine network of pneumatic tubes that snakes its way across the countryside?