Amazon Upstaged by Over-the-Top 'Super Drone' Delivery

Posted by Techvibes Coffee Break

Capitalizing on Amazon's preposterous attention-grabbing announcement of their PrimeAir drone delivery experiments, building materials wholesaler BuildDirect has produced a parody video unveiling their own, equally implausible plan.

The company, which ships flooring and building materials by the truckload, posits that if Amazon's tiny quadcopter drones are hot, then military-grade helicopters ("Super Drones") are event hotter, and their ticket to big profits.

 

 

As the doomed Lego minifigs in the video can attest, BuildDirect has a few kinks to work out of the system. (They also have a few kinks to work out of their audio recording, because their actor sounds like he's delivering his lines from inside a bus station bathroom.)

Between the two drone delivery plans, one is a ridiculous joke craftily constructed to generate headlines in order to put a company top-of-mind as we enter the holiday shopping season, and the other is the BuildDirect parody.  Maybe drones should just stick to murdering innocent civilians in oil-rich nations, and leave deliveries to the labyrinthine network of pneumatic tubes that snakes its way across the countryside?

Company:
Amazon
Website:
http://www.amazon.com
Location:
Vancouver, British Columbia, Canada

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc., seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of... more

Company:
BuildDirect
Website:
http://www.builddirect.com
Location:
Vancouver, British Columbia, Canada

BuildDirect is a technology company that is knocking down walls, changing the foundation and building a smarter, simpler and empowered home improvement industry. With its BuildDirect Demand Rank™ and BuildDirect Product Rank™ custom analytic and forecasting tools, the company can identify in real-time, consumer interest in a product, its competitiveness in the marketplace, and locations it will best perform. This... more


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