Amazon.ca announced today the launch of Fulfillment by Amazon (FBA), a new service for third-party sellers that provides access to Amazon's fulfillment and customer service resources and expertise.
With FBA, Canadian sellers of all sizes can choose to have Amazon pick, pack and ship their products directly to customers and offer customers benefits like Amazon's FREE Super Saver Shipping and easy returns.
"Fulfillment by Amazon is a win-win for Canadian customers and businesses," said Steve Oliver, director of Amazon.ca. "Customers will benefit from an even greater selection of items with free shipping and a trusted experience, while businesses can take advantage of our world-class fulfillment services and focus their efforts on growing their business."
"Since we launched FBA in the U.S., we've heard from sellers that offering customers a consistent experience and free shipping through FBA helps them increase their sales and grow their businesses," said Tom Taylor, vice president of Fulfillment by Amazon. "We love doing the heavy lifting for sellers and helping them grow, so we're excited to make FBA available in Canada as we head into the busy holiday season."
It's simple for sellers to get started with FBA. Once a seller's account is registered, they can begin uploading and managing their listings, and a "Fulfillment by Amazon" logo will appear next to the items - letting customers know that the item is eligible for Amazon's free shipping and customer service.
By having products stored at Amazon's fulfillment centers, goods can be quickly picked, packed and shipped directly to customers - letting sellers focus on expanding their business. FBA also provides tools to allow sellers to track their inventory and overall sales.