Analysts Take On BlackBerry 10: It's Good, But Is It Enough?

Posted by Knowlton Thomas

BlackBerry 10 has officially launched and analysts are firing off their views of the company's new platform and its future.

Charles Golvin of Forrester Research wrote in a blog post today that "the BlackBerry 10 devices rise to the level of their competition, and in some cases—such as the keyboard’s prediction and multilingual support—surpass it." Sounds like a strong endorsement until he concludes that, “at best, RIM’s new products will allow it to stop the bleeding and hold its market share.”

Adam Leach, principal analyst at Ovum, is also cautious with his optimism. He affirms that “the Blackberry 10 platform offers a differentiated user experience in today’s crowded and homogenous smartphone market," noting that "the Blackberry Z10 and Q10 will stand out from the Android masses and look distinct from Apple’s iPhone."

SEE ALSO: Research In Motion Changes Company Name to BlackBerry

But even though he says the user experience of Blackberry 10 introduces nice new features and builds on Blackberry’s UI heritage, there is still a challenge in attracting new users and those that have already moved to alternative smartphones, the analyst says. "Ovum believes that, despite a well-designed Blackberry 10 platform that will certainly attract short-term interest from existing users, the company will struggle to appeal to a wider audience and in the long-term will become a niche player in the smartphone market," Leach suggests.

Franscisco Jeronimo of IDC wrote that he considers the BlackBerry 10 OS to be “quite good.” He believes that the "radically improved" user interface is now equal to Android and iOS. But he also acknowledges that there is no Plan B for BlackBerry—it's do or die.

In a nutshell, they're all saying essentially the same thing: BlackBerry 10 is good, but we're not sure if it's good enough. Only time can tell.

Company:
BlackBerry
Website:
http://www.blackberry.com
Location:
Waterloo, Ontario, Canada

Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. The BlackBerry product line includes the BlackBerry® PlayBook™ tablet, the award-winning... more


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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis or otherwise enjoying the outdoors. more



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