Android Overtakes Apple in the Tablet Market, New Data Suggests

The analytics for 2013’s second quarter is in and Android is on top with a 67% global share, while Apple's iOS dropped to 28%.

The research done by Strategy Analytics is showing a lot of trends and most of them are positives for Android and the tablet market in general, but less so for Apple iPads. Global Tablet shipments reached 51.7 million units during the second quarter.

“Android is now making steady progress due to hardware partners like Samsung, Amazon, Google and White-Box tablets which, despite the fact that branded OEMs are lowering price-points and putting pressure on the White-Box manufacturers, are still performing well,” said Peter King, director of Tablets at Strategy Analytics. “Apple iOS shipments were 14.6 million iPads in Q2 2013, which declined 14% annually. In the same quarter a year ago the first Retina display iPads were launched, which could partly explain the decline, as there were no new models in this quarter."

"However, to compensate that, iPad Mini which was not available a year ago, now freely available was expected to take the figure higher than 14.6 million," he added.

Although Android had taken a big portion out of Apple’s expenses this quarter, one cannot imagine the computer giant being bullied around for long if they want to continue being a dominant force in the tablet market. So expect to see some resistance from the iPad as Apple tries to win back the public during a peak period in global tablet sales.

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