Angel Forum Market Research Workshop in two weeks

Posted by Rob Lewis

Last week a study study titled A Study of New Product Development in British Columbia – what separates product successes from product failures was published by Lyn Blanchard of Creekstone Consulting.

The study was supported by BC's major technology associations - BCIC, BCTIA, ACETECH, DigiBC - and is based on surveys of 34 BC technology companies in ICT, Digital Media & Wireless.

The thrust of the report is that “the key difference between a successful technology product and an unsuccessful one is that a successful product is based on a deep understanding of customer needs and the market demand”.  The conclusion seem pretty obvious but BC's tech startups should sit up and take notice.

Creekstone has partnered with the Angel Forum and on September 8th they're delivering a Market Research Workshop for investors and entrepreneurs where key report findings will be discussed along with strategies to improve market research and customer validation.

The workshop will be led by Blanchard and includes a handful of other speakers that will share their expertise including John Hawkins of Telus Communications, Evi Mustel of Mustel Group Market Research, James Mazur of GoneFishing Consulting, Peter Payne of the BCTIA, and Selma Zafar of Open Road Communications.

Company:
OpenRoad Communications
Website:
http://www.openroad.ca
Location:
Vancouver, British Columbia, Canada

OpenRoad Communications is a Vancouver-based technology consulting firm specializing in the development of custom software that make business and government operations more efficient and cost effective. more

Company:
The Angel Forum
Website:
http://www.ANGELforum.org
Location:
Vancouver, British Columbia, Canada

Founded in 1997, the Angel Forum - Vancouver semi-annually introduces emerging companies to private equity investors. As one of the oldest & largest angel groups in Canada with 90+ investors, its primary objective is to facilitate investment in emerging companies. Presenting companies have raised over $24 million directly through the Forum. Since 1998, Investor Ready workshops for entrepreneurs and now Investor... more

Company:
Gone Fishing Consulting Ltd.
Website:
http://www.gonefishingconsulting.com
Location:
Vancouver, British Columbia, Canada

Gone Fishing Consulting Ltd. is a Vancouver, Canada based software company that specializes in online target marketing. Gone Fishing was started in 2005 by James Mazur and Alonso Gomez in response to the need for affordable, accurate and accessible target marketing. In the last 6 years Gone Fishing Consulting has produced several online target marketing solutions leading up to 2011 and the release of... more


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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more



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