AppDirect raises $3.25 Million led by iNovia Capital

Posted by Rob Lewis

At the Under the Radar Conference yesterday in Mountain View, San Francisco's AppDirect announced a $3.25 million seed round led by iNovia Capital and introduced a new way for businesses to find, buy and use web-based software. And then they went on to take home the Audience Choice for Best in Show Overall and Best SMB Tool at the conference.

The AppDirect “Business Application Network” connects application developers to businesses through a network of branded marketplaces. AppDirect aims to become the central hub for the rapidly growing community of distributors, developers, and users of business applications.

AppDirect is as a free and private network that provides businesses with a single place to subscribe to applications, provision access to their colleagues, and pay just one monthly bill for all of their app subscriptions.

In the case of AppDirect, the Canadian connections don't end with iNovia Capital leading this financing round. More on this investment from iNovia's Kevin Swan.

Both of AppDirect's founders - Daniels Saks and Nicolas Desmarais - are Canadian, their biggest customer to date is Bell Canada (check out the Bell Business Apps Store), and one of their most popular apps - CheckFront - was created by Canadian developers.

No word yet on whether AppDirect will be supporting the San Jose Sharks or the Vancouver Canucks when they meet in the next round of the playoffs. But I've confirmed that they're talking hockey in the office.

iNovia Capital
Montréal, Québec, Canada

iNovia partners with exceptional entrepreneurs to build successful companies in high-growth sectors. The team is comprised of entrepreneurs and sector experts focused on Mobile, Internet and Digital Media. iNovia has offices in Montreal, New York City and Calgary and invests across North America. iNovia has $275M under management across three seed and early-­stage funds. For more information, visit more

San Francisco, California, United States

Our Business Application Network allows businesses to easily find the perfect software solution for their needs through our application marketplaces. Businesses can now benefit from one bill for all their applications and one portal to manage and use them. This allows greater integration, ease of use and security for application management. more

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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more

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