Apple Takes Over as World's Most Valuable Brand, BlackBerry Falls off List for First Time

Posted by Knowlton Thomas

For the first time in the history of Interbrand’s Best Global Brands report, there is a new top brand.

Apple this year boosted its brand value by an impressive 28% to trump Coca-Coca, which held the top spot for 13 consecutive years.

In 2000, Apple ranked 36th with a brand value of less than $7 billion. Today, Interbrand rates the top-seeded company's brand value at nearly $100 billion.

"Apple’s meteoric rise in brand value can be attributed to the way it has created a seamless omnichannel experience for customers," says Interbrand. "By keeping consumers at the center of everything it does, Apple is able to anticipate what they want next and break new ground in terms of both design and performance. Apple has made history by unseating Coca-Cola and becoming Interbrand’s most valuable global brand of 2013."

SEE ALSO: Apple Makes More Money in a Weekend Than BlackBerry is Worth

Facebook climbed 43% to 53rd, the biggest climb of any company on the list and the only social media brand on the list. Google climbed 34% to second place thanks to innovations such as Google Glass, pushing Coca-Cola to third. Amazon cracked the top 20 thanks to a 27% boost in brand value.

BlackBerry, which last year slipped to 96th place, has been wiped off the list. Yahoo also fell off the list. Nokia's 65% plunge was the largest decline in brand value in the history of Interbrand's rankings.

Even so, technology dominated this years list: seven of the top 10 are tech firms and four of the top five biggest risers are tech firms.

When determining the top 100 most valuable global brands, Interbrand examines three key aspects that contribute to a brand’s value:

• The financial performance of the branded products or service;

• The role the brand plays in influencing consumer choice;

• And the strength the brand has to command a premium price, or secure earnings for the company.

Company:
BlackBerry
Website:
http://www.blackberry.com
Location:
Waterloo, Ontario, Canada

Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry solution in 1999. Since then, BlackBerry products and services have continued to change the way millions of people around the world stay connected. With the launch of BlackBerry 10, we have re-designed, re-engineered and re-invented BlackBerry. Not only did we introduce a... more

Company:
Amazon
Website:
http://www.amazon.com
Location:
Vancouver, British Columbia, Canada

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc., seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of... more

Company:
Facebook
Website:
http://www.facebook.com
Location:
Toronto, Ontario, Canada

Facebook's mission is to give people the power to share and make the world more open and connected. Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet. more


Related Articles


blog comments powered by Disqus

Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis, hiking, and exploring weird side streets. more



Who's Hiring



Recent Comments

Powered by Disqus