Apple iPad Accounts for 91% of Tablet Traffic, Samsung Galaxy in Second with Less Than 2%

Apple's iPad dominates in many categories, from the most apps—650,000 iOS apps and 225,000 built specifically for the iPad—to marketshare (anywhere from 62% to 75% globally, depending who you ask).

But perhaps its most impressive lead is tablet traffic, which far exceeds its marketshare, suggesting the iPad offers a friendlier and more engaging web experience for users.

According to Chitika's latest study, the iPad accounts for more than 91% of traffic from tablets. Even though this is down over 3% from a couple of months ago, it's still nearly 52 times more traffic share than the second-place Samsung Galaxy Tab, which is responsible for less than 2%.

Equally as remarkable as the iPad's success is the Kindle Fire's failure. Amazon's once white-hot Android tablet has now fallen behind Barnes & Noble's Nook tabet in web impressions, barely ahead of RIM's BlackBerry PlayBook. All three account for less than 1% of traffic tablet each.

Chart: Chitika

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes and author of Tempest Bound. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

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