Apple Officially Announces 128GB iPad, Launches Next Week

After a week of rumours on the matter, Apple today announced that it will start selling a 128GB model of its fourth-generation iPad next Tuesday, February 5. It will be available in black and white, as well as in wifi only or wifi and cellular models.

“With more than 120 million iPads sold, it’s clear that customers around the world love their iPads, and everyday they are finding more great reasons to work, learn and play on their iPads rather than their old PCs,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “With twice the storage capacity and an unparalleled selection of over 300,000 native iPad apps, enterprises, educators and artists have even more reasons to use iPad for all their business and personal needs.”

This iPad's massive storage is targeted mostly at enterprise users, according to a press release from Apple.

iPad continues to have a significant impact on business with virtually all of the Fortune 500 and over 85 percent of the Global 500 currently deploying or testing iPad. Companies regularly utilizing large amounts of data such as 3D CAD files, X-rays, film edits, music tracks, project blueprints, training videos and service manuals all benefit from having a greater choice of storage options for iPad.

Outside of storage, the 128GB iPad is otherwise identical to the fourth-gen iPad. It will run $100 more than the 64GB model: $799 for the wifi model and $929 for the cellular model. No word on a 126GB iPad Mini as of yet.

Considering Apple is charging only $100 for an extra 64GB of storage, lower-end consumers will start feeling very ripped off about paying an exra $100 to upgrade from 16GB to 64GB (proportionally, that upgrade should cost $25). So there will be pressure on Apple to tighten the price gaps between the lower-capacity models when it unveils the fifth-generation iPad and second-generation iPad Mini later this year.

Then again, bowing to consumer pressure isn't exactly something Apple is known for.


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