Apple Sold Three Million New iPads in Just Three Days

Earlier today, during a conference call that announced both a dividend and a $10-billion share repurchase program, Apple iterated that it sold a "record" number of iPads. But, somewhat atypically, did not offer up a number.

It may have appeared that Apple was switching its strategy to keep numbers internal, Amazon Kindle Fire style, but that is not so. The company has since revealed the numbers and—yet again—they are mind-blowing.

In just three days, Apple sold a staggering three million new iPads. Note: that's only the new iPads. With Apple dropping the iPad 2 price by $100, you know at least a few hundred thousand of those sold as well.

“The new iPad is a blockbuster with three million sold―the strongest iPad launch yet,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Customers are loving the incredible new features of iPad, including the stunning Retina display, and we can't wait to get it into the hands of even more customers around the world this Friday.”

It's worth observing that Apple did launch the iPad in more countries than usual for day one, which could account for the swollen number. Still, the sheer volume of opening weekend sales makes fools of everyone who said the upgrade was modest.

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes and author of Tempest Bound. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

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