Earlier today, during a conference call that announced both a dividend and a $10-billion share repurchase program, Apple iterated that it sold a "record" number of iPads. But, somewhat atypically, did not offer up a number.
It may have appeared that Apple was switching its strategy to keep numbers internal, Amazon Kindle Fire style, but that is not so. The company has since revealed the numbers and—yet again—they are mind-blowing.
In just three days, Apple sold a staggering three million new iPads. Note: that's only the new iPads. With Apple dropping the iPad 2 price by $100, you know at least a few hundred thousand of those sold as well.
“The new iPad is a blockbuster with three million sold―the strongest iPad launch yet,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Customers are loving the incredible new features of iPad, including the stunning Retina display, and we can't wait to get it into the hands of even more customers around the world this Friday.”
It's worth observing that Apple did launch the iPad in more countries than usual for day one, which could account for the swollen number. Still, the sheer volume of opening weekend sales makes fools of everyone who said the upgrade was modest.