Apple surpasses Google as world's most valuable brand; RIM plunges 20 percent

Posted by Knowlton Thomas

Clearly, technology on the whole is valuable.

Six out of the top ten "Most valuable global brands" in 2011 according to WPP's annual BrandZ study were technology firms. At the top, Apple surged a remarkable 84 percent—by far the greatest rise in the top 10—to fly past Google, which dropped two percent. Their values were pegged at 153 and 111 billion respectively.

Other technology firms included IBM in third place, which rose 17 percent to just under 101 billion, as well as Microsoft, AT&Tm and China Mobile, in fifth, seventh, and ninth place.

Waterloo's Research in Motion plunged 20 percent, falling to a value of $24 billion.

Image credit: MacRumors

IBM Canada
Markham, Ontario, Canada

IBM Canada Ltd. is a leading provider of advanced information technology products and services. As a technology-based solutions company, IBM is dedicated to helping its customers solve their business problems, pursue new market opportunities and become more productive through the innovative application of e-business and Internet technology. Headquartered in Markham, Ontario, IBM Canada has... more

Microsoft Canada
Vancouver, British Columbia, Canada

At Microsoft, we're motivated and inspired every day by how our customers use our software to find creative solutions to business problems, develop breakthrough ideas, and stay connected to what's most important to them. We run our business in much the same way, and believe our seven core business units offer the greatest potential to serve our customers in the coming decade. more

AT&T Wireless
Uşak, Uşak İli, Turkey

AT&T Wireless (NYSE: AWE) is a leading provider of advanced wireless voice and data services for consumers and businesses. Operating one of the largest digital wireless networks in North America and the fastest nationwide wireless data network in the United States, we provide our customers with high-quality mobile wireless communications service in the U.S. and internationally. AT&T Wireless is... more

Waterloo, Ontario, Canada

Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry solution in 1999. Since then, BlackBerry products and services have continued to change the way millions of people around the world stay connected. With the launch of BlackBerry 10, we have re-designed, re-engineered and re-invented BlackBerry. Not only... more

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis, hiking, and exploring weird side streets. more

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