Apple: The things we do will never change, but how we do them will never be the same [Video]

Apple doesn't really need to market its iOS devices.. Business is booming, media reviews are nearly always glowing, word-of-mouth is buzzing, and the status symbol of owning an Apple device still shines bright.

Nonetheless, the Cupertino Mac maker is still pumping out new ads for the iPad 2 and even its iPhone 4, even though the latter device is a year old and an upgraded model is imminent.

Its latest ad is for the iPad 2 and focuses not on what things the iPad can do, but how it can do it those things.

We'll never stop sharing our memories or getting lost in a good book. We'll always cook dinner and cheer for our favourite team. We'll still go to meetings, make home movies, and learn new things. But how we all this will never be the same.

The succinct wording fills the 30-second spot that is done in the same style as previous iPad ads, slightly different than the iPhone 4 campaign's tone but still Applesque.