Two years after Apple unveiled its first iPad, the pioneering tablet continues to dominate the space. Despite the best efforts of heavyweight competitors like Samsung and Research In Motion, Apple's sleek device remains by far the best selling—a whopping 55 million units were sold in 2010 and 2011.
New data from Rimm-Kaufman Group has revealed that the iPad still accounts for virtually all web and ad traffic on tablets, with no one, from Motorola's Xoom to RIM's PlayBook to Samsung's Galaxy Tab, coming even remotely close. RKG's research suggests that Apple's tablet accounts for an unbelievable 88% of all tablet ad traffic. In a very distant second is Amazon's emerging contender, the Kindle Fire, with less than 4%.
Not only does the iPad account for most ad traffic, it also boasts the highest revenue generated per click, RKG affirms. Researchers believe this is because iPad users generally sit in higher income brackets—last year comScore discovered that half of iPad owners make over $100,000 per year—and because of the iPad's larger screen, which allows for superior content engagement and better encourages m-commerce. The Fire, meanwhile, isn't very hot, generating 84% less RPC than iPads and desktops.