Apple's iPad Accounts for 88% of Ad Traffic on Tablets; Amazon's Kindle Fire in Distant Second with 4%

Posted by Knowlton Thomas

Two years after Apple unveiled its first iPad, the pioneering tablet continues to dominate the space. Despite the best efforts of heavyweight competitors like Samsung and Research In Motion, Apple's sleek device remains by far the best selling—a whopping 55 million units were sold in 2010 and 2011.

New data from Rimm-Kaufman Group has revealed that the iPad still accounts for virtually all web and ad traffic on tablets, with no one, from Motorola's Xoom to RIM's PlayBook to Samsung's Galaxy Tab, coming even remotely close. RKG's research suggests that Apple's tablet accounts for an unbelievable 88% of all tablet ad traffic. In a very distant second is Amazon's emerging contender, the Kindle Fire, with less than 4%.

Not only does the iPad account for most ad traffic, it also boasts the highest revenue generated per click, RKG affirms. Researchers believe this is because iPad users generally sit in higher income brackets—last year comScore discovered that half of iPad owners make over $100,000 per year—and because of the iPad's larger screen, which allows for superior content engagement and better encourages m-commerce. The Fire, meanwhile, isn't very hot, generating 84% less RPC than iPads and desktops.

Company:
Amazon
Website:
http://www.amazon.com
Location:
Vancouver, British Columbia, Canada

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc., seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of... more


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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis, hiking, and exploring weird side streets. more




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