Apple's iPad is Actually Gaining Marketshare as Amazon's Kindle Fire Falls Off a Cliff

For the past year and change, one big story in tech has been how competing tablets finally started to eat into Apple's iPad marketshare. From a dominant peak of 95% in 2010, the iPad slowly lost ground: dozens of competitor devices gradually eroded the iPad's marketshare to a low of 55%. It was still impressive that a single tablet could own over half the market, but Amazon's Kindle Fire led a formidable charge and made Apple look suddenly mortal.

However, the tides have reversed.

In a stunning comeback, Apple has actually managed to regain some of its prior marketshare, pushing the competitors back. The iPad's marketshare soared to 68% in the first quarter of 2012, according to research from IDC, led by the new iPad. And it helped that Amazon's budget-friendly Android device sunk like a rock, dropping its share from nearly 17% to just 4%.

Total worldwide tablet shipments reached 17 million units, down from the prior quarter. Almost 12 million of those were Apple's.

Vancouver, British Columbia, Canada, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection., Inc., seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other... more

blog comments powered by Disqus

Techvibes NewsDesk

Techvibes NewsDesk

Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and publishes general news stories. If you have a story you would like covered, email... more

Who's Hiring

Recent Comments

Powered by Disqus