Aquisio acquires PageVester

by Robert Janelle

Montreal-based provider of paid search management software Acquisio have acquired all assets of Emovendo, including their flagship product PageVester for an undisclosed sum.

PageVester is a software-as-a-service product that provides a simple interface that allows anyone to create landing pages without technical knowledge.

The combination of the two products, according to the press release, will provide an "end to end paid search productivity suite."

"We're thrilled to announce the latest addition to our offering. This is an important milestone. Our customers will soon be able to gain control over the part of their marketing campaigns which has been in the hands of IT for so long, the infamous landing page" said Marc Poirier, co-founder of Acquisio.

Acquisio's current software is designed to help online ad agencies manage per-per-click ad campaigns.

"Tweaking ad copy and bids is essential stuff, but it will only take you so far. You need to work on  post-click activity. This is where PageVester comes in. It delivers instant value to its users by simplifying landing page creation and A/B test implementation," said Poirier.

Montréal, Québec, Canada

Acquisio Inc. is a SaaS (software as a service) company that offers a pay-per-click (Google Adsense, Yahoo! Search Marketing, etc.) management software designed specifically for advertising agencies. The company was founded in 2003 as an interactive agency specializing in Search Engine Marketing (SEM) and eventually began building software tools for its own use in order to serve its growing... more

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Robert Janelle

Robert Janelle

Robert Janelle is a freelance technology journalist living in the National Capital Region. He's spent time covering the Ottawa start-up scene as a columnist and feature writer with his work in National Capital Scan, The Ottawa Citizen, The Ottawa Sun, Kingston Whig-Standard and The Escapist. He also suffers from a mild addiction to video games. more

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