Are Canadians the world's most extreme users of Facebook?

by Knowlton Thomas | Research

Inspired by a meeting with Alfredo Tan, Facebook's director for Canada, firm 6S Marketing crafted an infographic showing off the "mind blowing" statistics of Canadian Facebookers.

In Canada, there are 15,000,000 active users (logging in once per month or more) and 9,000,000 who log in every day—this, with only 34,000,000 people in the entire country.

These Canadians spend an average of over 400 minutes, or 7 hours, per month on Facebook, and have the highest average number of friends on Earth with 190 (the global average is below 130).

Even during the recent royal wedding, the U.K. saw less than 7 million people log in per day, less than Canada's average even without a major event occurring. And based on percentages of the population, Canada crushed U.S. with a penetration near 50 percent, while America is below 40 percent.

Breaking down the numbers by province, Ontario has 6.4 million active users, with Quebec in third with 3.1 million and B.C. in third with 2.1 million. The Yukon, Northwest Territories, and Nunavut combined count for just over 55,000. Manitoba, New Brunswick, Newfoundland and Nova Scotia combine for roughly the same as Alberta—1.7 million.

The average user shares 90 pieces of content per month, which means Canadians share a total over nearly 1.5 billion pieces of content monthly. The average user is connected to 80 community pages, groups, and events.

This isn't the first time that stats have shown Canadians are leading in the world in internet and social networking usage, although to this day, no one theory has managed to explain it.

All I know is I'm gonna go log into Facebook now.

Toronto, Ontario, Canada

Facebook's mission is to give people the power to share and make the world more open and connected. Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet. more

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes and author of Tempest Bound. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

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