Canada breeds winners in the social media monitoring, management, and analytics space - coast-to-coast.
Seven months ago Toronto's Sysomos was acquired by Marketwire for $35 million. And in the last month we're witnessed two more multi-million dollar success stories with Toronto's Syncapse raising a $25 Million round and Fredericton's Radian6 being acquired by Salesforce for $326 Million. All three companies provide social media monitoring tools that empower brands and agencies to build, manage and measure their digital customer relationships.
On the management and analytics side we have everyone's favorite social media dashboard in Vancouver's HootSuite. In two years, HootSuite has grown from a fledgling start-up to an industry-leader with over 1.5 million users around the world and 48 employees.
With both coasts and Hogtown covered, Canada's capital is doing their part in producing startups that can help companies measure and manage their social media marketing campaigns. Scott Lake's SWIX is helping marketers track the ROI of social media campaigns and another Ottawa upstart is emerging in Arkli.
Arkli is a "Social Engagement Platform" that helps get announcements noticed.
With Arkli's platform customers can schedule posts to various social media sites including Facebook, Twitter, and YouTube, as well as Wordpress powered blogs. After the posts are scheduled, but before they go live, customers invite other people to engage in the campaign. The invited people can schedule blog posts, retweets, and Facebook "likes".
When the time comes, the Arkli platform pushes the information live, at the right time and the right order. And anyone running social media campaigns will know this isn't always easy to coordinate.
Arkli was founded Mike Potter, an ex-Senior Marketing Manager from Adobe who was responsible for marketing the Adobe Flash Platform to developers. At Adobe Potter felt the pain of coordinating and scheduling communications around new product launches and believes that Arkli solves that pain by streamlining the workflow around these tasks.
Looks like he may be on to something as his ex-employer is now an early adopter of the Arkli platform.
For those investor-types looking for Canada's next big thing in the social media space, Arkli is self-funded and looking for their next round of investment.