AutoTrader is having success in the mobile space, with its iOS app recently reaching one million downloads.
Canada’s largest online automotive marketplace has now also become the country’s most popular mobile app for buying and selling new and used vehicles. Combined with its BlackBerry and Android apps, AutoTrader's mobile apps have seen a total of 1.4 million downloads.
“App downloads for smartphones and tablets are very much a bellwether for our success,” says Ian MacDonald, Director of Marketing for AutoTrader.ca. “We are pleased to know that the service we provide is popular with so many looking for help buying and selling their vehicles online.”
MacDonald says that 34% of his site's visitors now access car listings via the app or the mobile site. This, he says, is well above the industry average of roughly 20%.
MacDonald says mobile is of particular importance because of the nature of autoTRADER’s industry. “Car buying is one transaction that, even in this digital world, still has to be done in person most of the time. Mobile allows our brand to be with the consumer throughout their entire buying cycle, be it at home browsing reviews, or on the dealer’s lot comparing prices.”
In the 1990s, AutoTrader was a hard copy magazine. Today, it's 100% digital.